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Truth, Lies, and Advertising Honesty.
I don’t comment on politics. However, the recent political dialog has certainly inspired this week’s speech on brand authenticity, honesty and truth in advertising. In politics, the standards for lying...
View Article3 Easy Resolutions For Better Branding.
2013 promises to be a great year for business owners and marketers who are willing to follow a few simple resolutions. I could have written a dozen or so, but that would go against the number one...
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In great advertising, God is in the details.
I’ve never heard such a hush fall over a Superbowl party. The commercial titled “So God Made Farmers” disrupted things almost as much as the Superdome power outage. If you don’t think poetry has a...
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The ABCs of Branding: RCD
Relevance. Credibility. Differentiation. These are the basic building blocks of any branding effort. When you look at companies — large and small — that have been successful, you’ll notice strength,...
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Bad puns, bribes and other branding blunders
Graham Robertson of Beloved Brands recently revealed some reasons why advertising is so damn hard. I won’t give them away, but I will share this: Advertising is hard for the corporate brand manager who...
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Working together for more effective advertising.
Planning, creating, producing and managing a great ad campaign is not easy. There are details galore, many moving pieces, and an interesting array of individuals who all need to come together to make...
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How to avoid the most glaring error in advertising.
Sometimes I just cringe when I see local TV commercials. Not because of the horrific script writing or the production quality. Not because of the poorly conceived value proposition, the ill-advised...
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How long should that copy be? Really.
“This copy’s just too long. No one’s going to read that.” “You can’t put that much copy on a website.” “How we going to do that on social media? This is a common refrain these days. Doesn’t matter if...
View ArticleAutomotive Ads: Another ride down that twisting, mountain road of tired clichés.
I don’t know what it is about automotive advertising. No other category is so rich in promise, yet so void of inspiring insight and unique execution. But there is something any marketer can learn from...
View ArticleDisruption as a branding discipline.
The word for the day is Disruption, with a capital D. In our society there’s a stigma against all things deemed disruptive. When you’re in elementary school you learn to not be disruptive in class. Sit...
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